{"id":20651,"date":"2023-02-07T12:55:56","date_gmt":"2023-02-07T12:55:56","guid":{"rendered":"https:\/\/rsb.pt\/the-world-of-the-metaverse-the-5-points-you-need-to-know\/"},"modified":"2023-02-07T13:02:07","modified_gmt":"2023-02-07T13:02:07","slug":"the-world-of-the-metaverse-the-5-points-you-need-to-know","status":"publish","type":"post","link":"https:\/\/rsb.pt\/en\/the-world-of-the-metaverse-the-5-points-you-need-to-know\/","title":{"rendered":"The world of the Metaverse: the 5 points you need to know"},"content":{"rendered":"<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">For those who like to keep abreast of technological trends, this may no longer be a topical topic, but the truth is that the world of the<\/span> <strong><span class=\"S1PPyQ\">Metaverse<\/span><\/strong> <span class=\"S1PPyQ\">continues to be unknown to a large number of people.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">If that&#8217;s your case, don&#8217;t worry,<\/span> <strong><span class=\"S1PPyQ\">RSB<\/span><\/strong> <span class=\"S1PPyQ\">has prepared this article so that you can get to know some key points! \ud83d\ude0c<\/span><\/p>\n<h2 class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">#1- What is the Metaverse and how did it come about?<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">Created by the writer Neal Stephenson in his science fiction book \u201cSnow Crash\u201d, published in 1992, it can be defined as a kind of new layer of reality that integrates the <strong>real world<\/strong> and the <\/span><strong><span class=\"S1PPyQ\">virtual world,<\/span><\/strong> <span class=\"S1PPyQ\">using an<\/span> immersive, dynamic <span class=\"S1PPyQ\">design<\/span> <span class=\"S1PPyQ\">and the features that bring that design to life.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">In this world, people can interact with each other, work, study and have a social life through their <strong>avatars<\/strong><\/span> <span class=\"S1PPyQ\">(customized<\/span> <span class=\"S1PPyQ\">virtual dolls).<\/span><\/p>\n<h2 class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"S1PPyQ\">#2- What are the technologies involved in the Metaverse?<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><strong><span class=\"S1PPyQ\">Metaverso<\/span><\/strong> <span class=\"S1PPyQ\">is<\/span> <span class=\"S1PPyQ\">an immersive<\/span> <strong><span class=\"S1PPyQ\">virtual environment<\/span><\/strong> <span class=\"S1PPyQ\">built using various technologies, such as:<\/span><\/p>\n<ul>\n<li><strong><span class=\"S1PPyQ\">Augmented Reality<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> integration of virtual data into the real world;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Virtual reality &#8211; <\/span><\/strong><span class=\"S1PPyQ\">three-dimensional environment built using software. To access this simulation of reality, users need computers, virtual reality glasses, among others;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Holograms<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> a virtual three-dimensional image, which is created from the interference of light beams that \u201creflect\u201d physical objects;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Blockchain<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> public and decentralized database;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Cryptocurrencies<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> virtual currencies;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">NFTs<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> unique digital items, in which it is possible to move values and register virtual properties.<\/span><\/li>\n<\/ul>\n<h2 class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">#3- Games and Companies that bet on the Metaverse<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">The gaming world is the most obvious example of how the<\/span> <strong><span class=\"S1PPyQ\">Metaverse<\/span><\/strong><span class=\"S1PPyQ\"> it works. Players interact with each other across continents, virtually, while simultaneously participating in activities.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Examples are games like Fortnite, Roblox and Minecraft.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">There are several companies that have also entered the world of<\/span> <strong><span class=\"S1PPyQ\">Metaverse<\/span><\/strong><span class=\"S1PPyQ\">: <strong>Nike<\/strong> &#8211; created Nikeland, a platform within the Roblox game, where it is possible for them to acquire fashion NFTs; <strong>Coca Cola<\/strong> &#8211; also launched a collection of NFTs, in an online auction;<\/span> <span class=\"S1PPyQ\"><strong>Gucci<\/strong> &#8211; Collaborated with Roblox, where he sold several rare Gucci items in a virtual garden display.<\/span><\/p>\n<figure id=\"attachment_20649\" aria-describedby=\"caption-attachment-20649\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-20648 size-full\" src=\"https:\/\/rsb.pt\/wp-content\/uploads\/2023\/02\/metaverso-cocacola.webp\" alt=\"coca-cola branded items, like a red coat, for the NFT's collection\" width=\"1024\" height=\"682\" srcset=\"https:\/\/rsb.pt\/wp-content\/uploads\/2023\/02\/metaverso-cocacola.webp 1024w, https:\/\/rsb.pt\/wp-content\/uploads\/2023\/02\/metaverso-cocacola-300x200.webp 300w, https:\/\/rsb.pt\/wp-content\/uploads\/2023\/02\/metaverso-cocacola-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-20649\" class=\"wp-caption-text\">Coca-Cola NFT&#8217;s Collection<\/figcaption><\/figure>\n<h2 class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">#4- The economy of the Metaverse<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">The question that creates the most curiosity is how the economy works within the<\/span> <strong><span class=\"S1PPyQ\">Metaverse<\/span><\/strong><span class=\"S1PPyQ\">, so we present 4 points of economy within this world:<\/span><\/p>\n<ul>\n<li><span class=\"S1PPyQ\"><strong>Music<\/strong><\/span> <span class=\"S1PPyQ\">-some singers and DJs already hold events in digital environments;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Advertising<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> property owners built billboards, and started selling these spaces to players who want to make some kind of advertisement;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Casinos<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> there are casinos on Metaverse platforms, where players can bet, in cryptocurrencies;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Art<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> virtual artists also sell their works of art registered in NFTs.<\/span><\/li>\n<li style=\"list-style-type: none\"><\/li>\n<\/ul>\n<h2 class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">#5- How can a brand enter the world of the Metaverse?<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">But after all, how can a brand also belong to this <strong>virtual world<\/strong>?<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Because it is a subject that is still little discussed in the day-to-day business, it can often become difficult to know how to insert a brand in this world, so we have prepared 4 ideas for you to try:<\/span><\/p>\n<ul>\n<li><strong><span class=\"S1PPyQ\">Immersive e-commerce<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> buying physical goods through the virtual world;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Gamification<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> use<\/span> <span class=\"S1PPyQ\">of the<\/span> <span class=\"S1PPyQ\">concept<\/span> <span class=\"S1PPyQ\">and<\/span> <span class=\"S1PPyQ\">environment<\/span> <span class=\"S1PPyQ\">of<\/span> <span class=\"S1PPyQ\">an<\/span> <span class=\"S1PPyQ\">online<\/span> <span class=\"S1PPyQ\">game<\/span> <span class=\"S1PPyQ\">to<\/span> <span class=\"S1PPyQ\">implement brand actions;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Virtual Showrooms<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> experience an exhibition in the online environment;<\/span><\/li>\n<li><strong><span class=\"S1PPyQ\">Virtual Events<\/span><\/strong> <span class=\"S1PPyQ\"><strong>&#8211;<\/strong> events streamed online, via social media or broadcast platforms.<\/span><\/li>\n<\/ul>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Curious about the world of the <strong>Metaverse<\/strong> and want to know more about its technologies? See <a href=\"https:\/\/rsb.pt\/vamos-falar-sobre-hologramas\/\" target=\"_blank\" rel=\"noopener\">here<\/a> our article about <\/span><span class=\"S1PPyQ\">Holograms<\/span><span class=\"S1PPyQ\">!<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\" style=\"text-align: center\"><a href=\"https:\/\/rsb.pt\/solucoes-digitais\/\" target=\"_blank\" rel=\"noopener\"><span class=\"S1PPyQ\">Discover this and other Digital Solutions<\/span><\/a><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\" style=\"text-align: center\"><a href=\"https:\/\/rsb.pt\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span class=\"S1PPyQ\">Talk to us! <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those who like to keep abreast of technological trends, this may no longer be a topical topic, but the truth is that the world of the Metaverse continues to be unknown to a large number of people. If that&#8217;s your case, don&#8217;t worry, RSB has prepared this article so that you can get to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[181,179],"tags":[332,497,498,499],"class_list":["post-20651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-tips","tag-holograms","tag-metaverse","tag-technologies","tag-virtual-world"],"_links":{"self":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/20651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/comments?post=20651"}],"version-history":[{"count":0,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/20651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media\/20645"}],"wp:attachment":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media?parent=20651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/categories?post=20651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/tags?post=20651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}