{"id":21024,"date":"2023-03-21T12:43:45","date_gmt":"2023-03-21T12:43:45","guid":{"rendered":"https:\/\/rsb.pt\/mercedes-benz-retail-3d-holographic-fan\/"},"modified":"2023-03-21T14:29:55","modified_gmt":"2023-03-21T14:29:55","slug":"mercedes-benz-retail-3d-holographic-fan","status":"publish","type":"post","link":"https:\/\/rsb.pt\/en\/mercedes-benz-retail-3d-holographic-fan\/","title":{"rendered":"Mercedes Benz Retail | 3D Holographic Fan"},"content":{"rendered":"<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\"><span class=\"S1PPyQ\">Mercedes<\/span> <span class=\"S1PPyQ\">challenged us and we made magic with our<\/span> <strong><span class=\"S1PPyQ\">Digital Solutions<\/span><\/strong> <span class=\"S1PPyQ\">at an event that marked the launch of the new<\/span> <span class=\"S1PPyQ\"><strong>EQS SUV<\/strong>!<\/span><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-20835\" src=\"https:\/\/rsb.pt\/wp-content\/uploads\/2023\/03\/Holograma-Suspenso-Evento-lancamento-Mercedes-1024x405.png\" alt=\"3D Holographic Fan - EQS SUV launch\" width=\"1024\" height=\"405\" \/><\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">In an inviting, welcoming and luxurious environment that characterized the space where the brand activation took place, in a sublime way, <strong>our<\/strong><\/span> <strong><span class=\"S1PPyQ\">digital and holographic technological solutions<\/span><\/strong><span class=\"S1PPyQ\"> surprised those who were present. Without getting anyone wet, we implemented our <\/span><strong><span class=\"S1PPyQ\">Fogscreen Holographic Projection<\/span><\/strong> <span class=\"S1PPyQ\">at the entrance to this event with notes relating to<\/span> <span class=\"S1PPyQ\">Mercedes<\/span><span class=\"S1PPyQ\"> and the new vehicle in focus. In this way, those who passed through here were immediately transported to the interior of the world. <\/span><strong><span class=\"S1PPyQ\">Mercedes<\/span><\/strong><span class=\"S1PPyQ\">.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Ecr\u00e3 Holograma Vapor de \u00c1gua evento - Mercedes\" src=\"https:\/\/player.vimeo.com\/video\/808380973?dnt=1&amp;app_id=122963\" width=\"500\" height=\"283\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">As a backdrop for a musical show, we chose our<\/span> <strong><span class=\"S1PPyQ\">Transparent Ledwall Screen<\/span><\/strong><span class=\"S1PPyQ\"> which through its contents emphasized the ambience of this space. This is a solution that easily adapts to the environment where you are and allows you to communicate clearly, effectively and creatively.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Ecr\u00e3 Ledwall Transparente - Evento Mercedes\" src=\"https:\/\/player.vimeo.com\/video\/808374566?dnt=1&amp;app_id=122963\" width=\"500\" height=\"283\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Ledwall Transparente - Evento Mercedes\" src=\"https:\/\/player.vimeo.com\/video\/809812557?dnt=1&amp;app_id=122963\" width=\"500\" height=\"283\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">To create a differentiating interaction, inside the<\/span> <strong><span class=\"S1PPyQ\">Holographic Showcase<\/span><\/strong> <span class=\"S1PPyQ\">there was a<\/span> <span class=\"S1PPyQ\">miniature of<\/span> <strong><span class=\"S1PPyQ\">the Mercedes Benz \u2013 EQS SUV<\/span><\/strong> <span class=\"S1PPyQ\">that communicated all the news of this car with animated information in a completely personalized way.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Vitrina Hologr\u00e1fica - Evento Mercedes\" src=\"https:\/\/player.vimeo.com\/video\/808376740?dnt=1&amp;app_id=122963\" width=\"500\" height=\"283\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"S1PPyQ\">Finally, our<\/span> <strong><span class=\"S1PPyQ\">3D Holographic Fan<\/span><\/strong> <span class=\"S1PPyQ\">drew attention to the projection of animations and<\/span> <strong><span class=\"S1PPyQ\">Mercedes<\/span><\/strong> logos<span class=\"S1PPyQ\"> <strong>in 3D<\/strong>, which created the illusion of suspension in the air. A different form of communication that plays with the viewer&#8217;s perception, creating a mesmerizing optical illusion.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Mercedes Benz Retail | Holograma Suspenso\" src=\"https:\/\/player.vimeo.com\/video\/809870702?dnt=1&amp;app_id=122963\" width=\"500\" height=\"283\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/div>\n<p>Do you stay curious about what you can do with our Digital Solutions? Discover it all <a href=\"https:\/\/rsb.pt\/solucoes-digitais\/\">here<\/a>!<\/p>\n<p class=\"_04xlpA direction-ltr align-start para-style-body\" style=\"text-align: center\"><a href=\"https:\/\/rsb.pt\/contacto\/\"><span class=\"S1PPyQ\">Talk to us!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes challenged us and we made magic with our Digital Solutions at an event that marked the launch of the new EQS SUV! In an inviting, welcoming and luxurious environment that characterized the space where the brand activation took place, in a sublime way, our digital and holographic technological solutions surprised those who were present. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[182],"tags":[563,564,264],"class_list":["post-21024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work","tag-eqs-suv-en","tag-mercedes-en","tag-suspended-hologram"],"_links":{"self":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/21024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/comments?post=21024"}],"version-history":[{"count":0,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/21024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media\/20836"}],"wp:attachment":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media?parent=21024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/categories?post=21024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/tags?post=21024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}