{"id":83161,"date":"2026-05-20T17:53:35","date_gmt":"2026-05-20T16:53:35","guid":{"rendered":"https:\/\/rsb.pt\/mercedes-benz-launch-of-the-new-cla-an-experience-impossible-to-ignore\/"},"modified":"2026-05-20T17:57:54","modified_gmt":"2026-05-20T16:57:54","slug":"mercedes-benz-launch-of-the-new-cla-an-experience-impossible-to-ignore","status":"publish","type":"post","link":"https:\/\/rsb.pt\/en\/mercedes-benz-launch-of-the-new-cla-an-experience-impossible-to-ignore\/","title":{"rendered":"MERCEDES BENZ | LAUNCH OF THE NEW CLA. An experience impossible to ignore"},"content":{"rendered":"<p>Some presentations showcase a product. Others create a moment that is impossible to ignore.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-83015 aligncenter\" src=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-300x169.jpeg\" alt=\"\" width=\"1179\" height=\"664\" srcset=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-300x169.jpeg 300w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-1024x576.jpeg 1024w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-768x432.jpeg 768w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-1536x864.jpeg 1536w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.52-3-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/p>\n<p>For the launch of the new<strong> Mercedes-Benz CLA<\/strong>, <strong>RSB<\/strong> developed a visual experience based on <strong>holographic water vapor technology<\/strong>, designed to transform the presentation of the model into an immersive and memorable moment.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Holograma Vapor de \u00c1gua - Mercedes CLA\" src=\"https:\/\/player.vimeo.com\/video\/1171600293?dnt=1&amp;app_id=122963\" width=\"500\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>By projecting visual content suspended in the air, the solution made it possible to create an impactful and differentiating visual effect, capable of immediately capturing the public&#8217;s attention and reinforcing the innovative character associated with the launch. The integration of image, movement and the surrounding environment contributed to a sensory experience in line with <strong>Mercedes-Benz<\/strong>&#8216;s sophisticated and technological identity.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-83019 aligncenter\" src=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-300x169.jpeg\" alt=\"\" width=\"1164\" height=\"655\" srcset=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-300x169.jpeg 300w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-1024x576.jpeg 1024w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-768x432.jpeg 768w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-1536x864.jpeg 1536w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-1-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p>More than just a scenic element, holographic technology took on a central role in the event experience, adding depth, emotion and a visual dimension to the presentation of the new model.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-83021 aligncenter\" src=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-300x169.jpeg\" alt=\"\" width=\"1160\" height=\"653\" srcset=\"https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-300x169.jpeg 300w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-1024x576.jpeg 1024w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-768x432.jpeg 768w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-1536x864.jpeg 1536w, https:\/\/rsb.pt\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-19-at-18.34.53-3-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/rsb.pt\/en\/digital-solutions\/\">Curious with our Digital Solutions? Know more about them!<\/a><\/strong><\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/rsb.pt\/en\/contacts\/\">Talk to us!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some presentations showcase a product. Others create a moment that is impossible to ignore. For the launch of the new Mercedes-Benz CLA, RSB developed a visual experience based on holographic water vapor technology, designed to transform the presentation of the model into an immersive and memorable moment. By projecting visual content suspended in the air, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[182],"tags":[],"class_list":["post-83161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work"],"_links":{"self":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/83161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/comments?post=83161"}],"version-history":[{"count":1,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/83161\/revisions"}],"predecessor-version":[{"id":83164,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/posts\/83161\/revisions\/83164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media\/83016"}],"wp:attachment":[{"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/media?parent=83161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/categories?post=83161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rsb.pt\/en\/wp-json\/wp\/v2\/tags?post=83161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}