{"id":83368,"date":"2026-10-23T15:12:52","date_gmt":"2026-10-23T14:12:52","guid":{"rendered":"https:\/\/rsb.pt\/coca-cola-projection-animations-virtual-brand-ambassador\/"},"modified":"2026-10-23T15:12:52","modified_gmt":"2026-10-23T14:12:52","slug":"coca-cola-projection-animations-virtual-brand-ambassador","status":"publish","type":"post","link":"https:\/\/rsb.pt\/en\/coca-cola-projection-animations-virtual-brand-ambassador\/","title":{"rendered":"COCA-COLA | PROJECTION, ANIMATIONS & VIRTUAL BRAND AMBASSADOR"},"content":{"rendered":"

How can a factory visit be transformed into an experience that presents a brand in a different way? For Coca-Cola in Portugal, the answer lay in creativity, animation and one very special element: the company\u2019s own employees. <\/p>\n

RSB developed a projection project designed for factory visitors, showcasing the brand\u2019s world, its products and the different contexts in which they feature in everyday life.<\/p>\n

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From concept to final result<\/strong><\/p>\n

What makes this project particularly special is the participation of Coca-Cola\u2019s own employees as the protagonists of the projections. Beyond their day-to-day roles within the company, they stepped into the role of actors during filming, becoming an integral part of the experience that introduces visitors to the brand. <\/p>\n

Through a variety of scenarios and situations, the projections showcase Coca-Cola products, different points of sale and consumption occasions associated with the brand, offering visitors an engaging visual experience that brings them closer to the world of Coca-Cola.<\/p>\n

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From Concept to Final Result<\/strong><\/p>\n

Behind every projection lies a creative process that begins long before the final installation.<\/p>\n

For this project, RSB was involved in several stages of development, from the initial sketches and creative concepts to animation production and filming with the company\u2019s employees.<\/p>\n

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Each stage played a key role in shaping the experience, bringing together creativity, audiovisual production and technology to transform an idea into a visual narrative that reflects Coca-Cola\u2019s brand identity.<\/p>\n

The behind-the-scenes footage reveals this journey, from the initial ideas and filming preparations to the involvement of employees and the production work that brought the concept to life.<\/p>\n