This year, Minisom, a brand belonging to the Amplifon group, celebrated 25 years of activity in Portugal. And it decided to celebrate in style! To mark the occasion, it took a completely revamped stand, created by RSB, to the main medical conferences and trade fairs, combining modern design and interactive solutions to win over visitors.
A stand that reflects the true essence of Minisom.
The challenge for RSB was clear: to create a space for trade shows that conveyed the true essence of Minisom—proximity, trust, and innovation. Inspired by the design of the brand’s hearing centers, the stand presented a fresh, welcoming, and energetic image.
Every detail has been carefully thought out, from the selection of colors that reinforce Minisom’s visual identity to the choice of materials, which give the space a welcoming and contemporary feel. This harmonious balance between comfort and innovation creates an atmosphere where visitors immediately feel at ease. It is a space designed to capture attention and encourage interaction, transforming each visit into a truly engaging and memorable experience.
Interactive technology that makes a difference
At an event, capturing the audience’s attention is no easy task. RSB knew exactly how to achieve this: the stand included an interactive screen where visitors could explore the Minisom universe — from hearing aids and accessories to the location of stores across the country.
To make the experience even more engaging, an interactive billboard was developed with a customized quiz application, created from scratch by the RSB team. This quiz not only sparked curiosity, but also encouraged active participation, turning a visit to the stand into a fun, educational, and memorable experience.
These digital solutions have proven that technology for stands is not only useful for showcasing products, but also for creating a genuine connection between the brand and the public.
Celebrating the past, building the future
More than just celebrating 25 years, Minisom wanted to show that it has its eyes set on the future, with dynamism and innovation. The stand created by RSB became a powerful tool to strengthen the brand’s presence at trade shows and conferences, helping to attract new customers and reinforce the connection with those who already trust Minisom.
Want to make your brand stand out at exhibitions and events?
If you want a stand that stands out, offers an interactive experience, and conveys your brand values, RSB is the ideal partner. We create customized stands and interactive and hologram solutions that engage the audience and make a difference in your communication.
