AP HOTELS & RESORTS stand at BTL 2025
At BTL 2025, RSB was responsible for the design and construction of the AP Hotels & Resorts stand – a striking, tailor-made structure that authentically reflected the brand’s values and elevated its presence at the biggest national event in the tourism sector.
With a contemporary design and clean architectural lines, the stand stood out for its use of quality materials and a light color palette, punctuated by wooden details that conveyed elegance and warmth. The brand identity, highlighted and illuminated at the top of the structure, acted as a powerful element of visual recognition.
The space was strategically divided to enhance interaction with professional visitors: from the service and meeting area, with functionally distributed tables, to the comfortable lounge, with wooden slatted elements, designed for informal conversations and more engaging presentations.
To maximize impact, we opted for large-format digital solutions: a high-definition LED screen outside the stand captured attention from a distance with dynamic and promotional content; inside, a second screen reinforced the brand’s visual narrative.
This stand was designed to be more than just a point of contact: it was an immersive and differentiating experience, designed to consolidate AP Hotels & Resorts’ reputation among the main players in the sector.
