At RSB, we love challenges. When Baxter, one of the largest companies in the pharmaceutical sector, entrusted us once again with the creation and assembly of the stand for the 37th ESICM Lives 2024 Annual Congress in Barcelona, we knew that the result would have to be as innovative as the own brand. This event brings together healthcare professionals from around the world, and for Baxter it was crucial that the booth reflected not only its excellence, but also its latest innovations in healthcare.
Our mission? Create a stand that faithfully represented Baxter’s vision, but that also captured the attention and curiosity of whoever passed by. We knew it had to be more than just an exhibition space: it had to be an interactive and immersive experience.
We started by developing a modern visual concept, with geometric lines and carefully planned lighting to create a futuristic and welcoming environment. Every detail was thought out so that the stand was a perfect extension of Baxter’s identity, but also a place where visitors could interact and learn about the company’s innovative solutions.
The highlight of this project was the use of one of our signature technologies: the Suspended Hologram. This technology allows you to project 3D images, creating a fascinating optical illusion. At Baxter’s booth, the suspended hologram displayed the company’s products and services in a unique way, with images floating in the air that captured the attention of everyone who passed by. It’s a real “WOW factor”, and anyone who sees it for the first time is mesmerized by the visual experience it provides.
In addition to visually surprising, the suspended hologram is a powerful tool for communicating in an innovative way. At RSB, we believe technology not only improves the way brands present themselves, but also creates a deeper, more memorable connection with audiences.
This project is a perfect example of what we do best: combining cutting-edge design with cutting-edge technology to create solutions that make our clients shine. Baxter’s stand at ESICM was a success, and we are proud to have contributed to this with our creativity and innovation.
If your next event needs a special touch, we’re here to help. At RSB, we are ready to turn any idea into reality and take your brand to a new level. Let’s create something unforgettable together!
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