How can a factory visit be transformed into an experience that presents a brand in a different way? For Coca-Cola in Portugal, the answer lay in creativity, animation and one very special element: the company’s own employees.
RSB developed a projection project designed for factory visitors, showcasing the brand’s world, its products and the different contexts in which they feature in everyday life.
From concept to final result
What makes this project particularly special is the participation of Coca-Cola’s own employees as the protagonists of the projections. Beyond their day-to-day roles within the company, they stepped into the role of actors during filming, becoming an integral part of the experience that introduces visitors to the brand.
Through a variety of scenarios and situations, the projections showcase Coca-Cola products, different points of sale and consumption occasions associated with the brand, offering visitors an engaging visual experience that brings them closer to the world of Coca-Cola.
From Concept to Final Result
Behind every projection lies a creative process that begins long before the final installation.
For this project, RSB was involved in several stages of development, from the initial sketches and creative concepts to animation production and filming with the company’s employees.
Each stage played a key role in shaping the experience, bringing together creativity, audiovisual production and technology to transform an idea into a visual narrative that reflects Coca-Cola’s brand identity.
The behind-the-scenes footage reveals this journey, from the initial ideas and filming preparations to the involvement of employees and the production work that brought the concept to life.
Creativity That Brings Brands and People Closer
More than simply showcasing products, this project demonstrates how visual communication can transform the way a brand presents itself. By involving the company’s own employees in the narrative, the experience takes on a more human and authentic dimension, strengthening the connection between the company, its story and its visitors.
At RSB, we believe that ideas, combined with creativity and technology, are what make every project unique. From concept development to production, we create tailor-made solutions that transform spaces and content into experiences that communicate, engage and leave a lasting impression.
