Launching a new product is always an exciting time, and when it comes to an iconic brand like Lay’s, we know we need to raise the bar. That’s exactly what we did with the launch of the new Lay’s Gourmet Corte Ondulado.
At RSB, we believe that every product deserves to be presented in a way that leaves everyone’s mouth watering, but with a touch of cutting-edge technology. For this launch, we used one of our most futuristic and captivating solutions: the holographic fan.
Now, if you’ve never heard of this little technological marvel, get ready for a true “visual revolution”. Imagine walking into a store and suddenly seeing the new Lay’s Gourmet Corte Ondulado floating in the air. No, we are not exaggerating. Thanks to LED technology, we are able to project a 3D image that appears to be suspended in the air, creating a mesmerizing optical illusion that captures anyone’s attention. The fan itself? Practically invisible! All you can see is the product shining.
If you’re curious to see this technology in action, you can find it in some of the biggest stores in the country! Our suspended holograms are currently in Auchan stores in Cascais, Setúbal, Alfragide and Almada, and in Sonae stores in Telheiras, Leiria and Cascais. Each of these locations is equipped with our holograms, showcasing the new Lay’s in a way you’ve never seen before – it’s advertising taken to the next level, literally! In addition to its stunning visual effect, the holograma suspenso also stands out for its versatility and discretion. It is a solution that adapts perfectly to any store environment, without taking up physical space or being intrusive.
Why use holograms to promote a snack? Because visual impact is key in today’s competitive world. With so many options available, it is essential to create an experience that engages the senses and creates an emotional connection with the audience. And that’s exactly what we do at RSB with our digital solutions. We take communication to a new level, using cutting-edge technology to transform campaigns into memorable experiences. If you think a bag of chips can’t be innovative, we invite you to see our hologram in action and rethink. This launch of Lay’s Gourmet Corte Ondulado is more than just a product on the shelves. It’s a gourmet visual experience! And remember, at na RSB, we’re experts at creating this kind of magic for brands. Whether it’s a product launch, an event, or an advertising campaign, we are always ready to surprise and engage the public with creative and technological solutions. So, the next time you are in an Auchan or Sonae store and see Lay’s floating around, remember: RSB is behind this “mind-blowing” effect.
