Digital Diva Virtual idol. Global pop star.
Hatsune Miku, 16, hails from Japan and has an undeniable stage presence. With long aquamarine hair, she wears small-size suits very much in the Japanese anime style.
Hatsune Miku gives concerts to rooms with 30,000 people and more, many more, who sing the lyrics of the entire repertoire in chorus. She acted with Lady Gaga. She has a theme written by Pharrell Williams. She was invited by David Letterman to perform on Late Night.
Hatsune Miku has over 2.5 million followers on Facebook.
She is an international, intercontinental success story. And the most interesting thing about this artist is that she is…a holographic creation programmed to sing and dance.
This character was developed by Crypton Future Media who created speech synthesizing software and came up with the idea to launch an android diva. Hatsune Miku, translated from Japanese “The first sound of the future”, had its first appearance in 2008 and in 2013 it was already possible to hear it in English version.
But the real impact of his performances is not related to the vocal attributes, what is impressive is the way the hologram attracts attention, as it “fills” the stage. We are rational, we know it’s a doll, but it’s really cute, it dominates the choreography, it’s mesmerizing.
The potential of this technology is enormous, it goes beyond entertainment. It captivates attention by being enigmatic, it plays pranks on our brain and it likes it.
It is a communication solution for companies, brands and services and has several aspects and supports. It was not by chance that at RSB we created a specific line of this type of equipment, called Luna and it will be the right solution for your communication problem. Come lust. It’s real, we have it!
