Some projects attract attention. Others completely transform the environment around them.
Developed for Fucoli-Somepal’s participation at the Pollutec trade fair in Lyon, this stand was designed to reflect the brand’s energy, identity, and presence within a highly competitive international context.
Through a distinctive visual language, defined by colour, dynamism, and a balance between communication and functionality, the project aimed to create an impactful and inviting visual experience. The organisation of the space was designed to enhance circulation, highlight the brand’s key elements, and encourage natural interaction with trade fair visitors.
With a fully customised concept, RSB developed a solution capable of strengthening Fucoli-Somepal’s presence at Pollutec, transforming the stand into a striking, contemporary space aligned with the brand’s positioning.
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