In partnership with Garra Publicidade Agency, we decided to jump on board the new electric fleet of STCP, and guess what? RSB didn’t want to miss out on this electrifying tour!
From the theme to creativity:
The story began with a challenge: “48×0. Zero Emissions. Intelligent Multiplication.” Turning 48 buses into stars of a sustainable show? Challenge accepted! Changing lanes? Only if it’s one where the music is green! And that’s where our moment comes in. The video production was like directing a green blockbuster, where the 3D Holographic Mesh Screen was the magical screen. We developed a show that showcased how these electric buses are here to change the future.
Presentation video and 3D Holographic Mesh Screen:
We brought our 3D Holographic Mesh Screen to the stage, where we projected a video specially created for this event. And to add that touch of glamour, our dancer took the stage to transform this story into a unique spectacle through interaction with the holographic content of the Mesh Screen. With cutting-edge technology, we unveiled to the audience all the magic of this new fleet and the eco-friendly stops it will make. The highlight? Reduction of CO2 emissions by approximately 4,000 tons per year. Not bad, right?
Final details:
With the video ready and the 3D Holographic Mesh Screen fine-tuned, it’s time to bring the other “passengers” into our holographic world. Behind the scenes, our video production work was crucial. We tested, adjusted, and ensured that every pixel conveyed the message: “The Future begins now!”. We tested and tested even more. Screen size? Checked. Room lighting? Check. Rehearsals with the dancer? Perfect. After all, we want everything to be as electrifying as a fully charged battery!
Another journey with a happy ending:
On February 8th, at the Via Norte Collection Station, the STCP event was a resounding success. These buses not only moved the city of Porto but also connected us to a more sustainable future. Next stop? Another journey with RSB because when it comes to creativity and holographic magic, we drive the show!
